ADESP introduced the wildRISE project to the international sport community at Sports Summit Madrid (SSM) 2026, held on 17–18 June at IFEMA Madrid. On the second day of the event, ADESP held a dedicated presentation of the project at its stand, with a fixed time slot and an audience gathered specifically for the occasion.
The event closed its second edition with record numbers: 19,800 visits, more than 300 speakers, and over 110 exhibitors, confirming its place as one of the leading meeting points for the global sport industry. Major organizations, including the NFL, NBA, Formula 1, LaLiga, the European Hockey Federation, the European Volleyball Federation, EuroLeague Basketball, UN Tourism, and the Spanish Paralympic Committee, among many others, took part — alongside ADESP, which used the occasion to give wildRISE its first major public presentation in Spain.
wildRISE on the ground: a dedicated presentation to the sport ecosystem
ADESP's stand at SSM 2026 gave the project direct visibility among professionals, federations, businesses, and institutions from across the sport sector throughout both days of the event. On 18 June, this culminated in a dedicated presentation of wildRISE, with an audience gathered specifically to hear about the project.
The presentation explained wildRISE's vision: using outdoor sport as a bridge between people, nature, and local communities, while offering a concrete response to challenges such as physical inactivity, seasonal tourism, and rural depopulation across Europe.
Why this moment matters for wildRISE
wildRISE is a European project that rethinks how outdoor sport can transform rural and mountain territories. Its presentation at SSM 2026 is an early but meaningful step in a wider communication strategy: building visibility, sparking interest, and starting conversations with the organizations that could become tomorrow's partners, collaborators, or adopters of the model.
As the project moves forward — with the upcoming presentation of the Blue Passport, the launch of co-creation workshops, and the development of the Green Passport — these first moments of public visibility lay the groundwork for a growing network around sustainable sports tourism in Europe.
